Datapharm becomes an Associate PAGB member

Datapharm, a leading provider of UK medicines information solutions, is delighted to confirm its new associate membership status with PAGB, the consumer healthcare association representing manufacturers of branded over-the-counter (OTC) medicines, self-care medical devices and food supplements in the UK.

The move brings Datapharm's expertise in developing medicines information compliance solutions as well as its insight into user engagement on emc (medicines.org.uk), supporting PAGB's dedication to ensuring balanced and responsible marketing of OTC medicines to improve patient outcomes.

"We are thrilled to have joined as an associate member with PAGB and contribute to improved outcomes for consumers of medicines. Digital medicines information is our core strength, so this is a significant opportunity to help drive progress on PAGB’s strategic priorities and advance accessibility to, and engagement with, vital information on UK OTC medicines." said Rich Cooper, CEO at Datapharm.

As a newly joined member, Datapharm looks forward to further supporting Pharma companies navigating around their compliance challenges with providing non-promotional information for branded OTC medicines. Datapharm’s unique perspective on patients engaging with safety information on emc also brings an added advantage to those interested in gathering insights to support successful communications around their products.

Datapharm and PAGB will be hosting a webinar, ‘Uncovering audience insights and maintaining up-to-date medicines information, from the providers of emc’ on 24 January 2024. If you are a PAGB member and would like to learn more, webinar details will be revealed soon via the PAGB website.

To learn more about Datapharm’s involvement as a PAGB associate member, contact their team.

About Datapharm:

Datapharm runs the UK’s trusted medicines information database, emc (electronic medicines compendium), listing more than 10,000 medicines and attracting a huge audience of UK HCPs and patients. It is a pharma-preferred partner, providing innovative software solutions to support the Life Sciences and wider Healthcare sectors, serving more than 320 Pharma customers in the UK.

It also partners with a wide range of professional and voluntary health organisations to improve health literacy and decision making about medicines for patients, carers, healthcare professionals and the pharmaceutical industry.

About PAGB:

The Proprietary Association of Great Britain (PAGB) represents the manufacturers of branded OTC medicines, self-care medical devices and food supplements in the UK, which are sold without a prescription.

Established in 1919, PAGB has a long and distinguished track record as the industry self-regulatory body ensuring balanced and responsible marketing of self-care products.

This includes checking their member companies’ advertising to ensure it is responsible and not misleading, maintaining a fair and positive regulatory environment that encourages product innovation, and promoting the contribution that self-medication can make to people’s health at no cost to the NHS.