emc has become the medicines information platform of choice for healthcare professionals (HCPs) in the UK, and has gained popularity globally as a valuable resource for approved medicines information content. Since 2020, the annual emc user survey has been important in identifying these users' needs and shaping the future of accessible, non promotional medicines information.

Datapharm surveyed over 1,100 users of emc, including over 600 healthcare professionals. Read the full report to learn about HCPs' medicines information needs and habits, and how Datapharm is using these insights to improve emc products in the future.

Key findings:

• HCPs show a clear desire for their medicines information content to include guidelines, safety and monitoring information, drug interactions, and off-label details

• Both Patients and HCPs are looking for shareable, educational, and accessible content to improve patient relationships and prescription conversations

• For Pharma, ensuring medicines information is accessible remains paramount. emc has continued to be trusted by HCPs over the last 5 years as a dedicated one-stop shop for medicines information

Pharma professionals working in Med Info, Marketing/Brand and Regulatory Affairs, who would like to understand how HCPs engage with medicine safety information.