Accelerating Digital-First Approaches: Navigating Regulatory Changes to Drive Positive Impact in Medicines Information
Join us this year for another exciting day with leading industry experts to examine how changes in the regulatory landscape are set to accelerate a digital-first approach, driving positive change for Regulatory Affairs, Med Info and Commercial Pharma.
The event offers a unique mix of discussion panels and insight sessions for Regulatory Affairs, Medical Information and Commercial Pharma to be updated with the latest developments in medicines information publishing, compliance and patient safety.
This event is for Datapharm customers only.
By participating in this year's event you may end up in photographs or video footage recorded for our marketing materials. If you wish not to be included in any of the photographs or footage used for marketing purposes, please contact us via [email protected] after registering.
A first look at the day's agenda
Sessions confirmed
Keynote
The next Code changes: how will QR codes be addressed?
Datapharm is delighted to welcome Dr Amit Aggarwal, Executive Director, Medical Affairs and Strategic Partnerships at the ABPI at this year's meeting.
Amit will be delivering his session on the upcoming changes to the ABPI Code of Practice, anticipated to come into force by the end of this year, and will bring into focus the use of QR codes for accessing prescribing information.
Speaker
Dr Amit Aggarwal, Executive Director, ABPI
From emc: website engagement and results from the annual survey
emc attracts millions of users annually, notably healthcare professionals and patients. Thanks to analysis of their engagement on the emc website, and research taken from the annual emc user survey, Datapharm has been gathering crucial insights into how these people engage with Pharma's product information.
Datapharm's Product Manager for emc, John Moreland, will be covering the digital trends we've seen emerge over the years as well as an insight into the additional safety content HCPs would like to see more of.
How are UK Pharmacists engaging with your medicines information?
Hear first-hand from the very people who engage with your medicine safety information and hear about their role as prescribers. Adam Smith will be asking our panel of pharmacists who cover different pharmacy settings:
- The medicines information journey that pharmacists take in their role
- How is the pharmacist role evolving, particularly in regards to the prescribing process?
- What are the challenges HCPs face in a sea of digital (and paper) information?
- What factors influence whether a medicine is prescribed?
Identifying HCPs' needs through SRD searches
Helen Surrey, EMEA Escalation Expert at Johnson & Johnson and Communications Lead at MILE, played a key role in the cross-industry collaboration which enabled 4 Top Pharma companies to pilot SRDs (Scientific Response Documents) on the independent UK medicines information resource, emc.
In this session you can learn how MILE, Original Digital and Datapharm collaborated with the Pharma industry and consulted with the MHRA to validate and launch this solution to a previously unmet HCP need.
Helen will be sharing insights from HCPs' searches on SRD information, including the keyword trends, user habits and how successful the SRD was in answering HCPs' Med Info queries.
Driving Digital Transformation in Medical Information
Datapharm's Eliot Morton will be moderating our panel on why and how to make digital transformation happen in Medical Information.
We are delighted to be joined by Global Medical Information Lead at Recordati, and Vice President of MILE, Michelle Bridenbaker, and Helen Surrey of Johnson & Johnson and MILE, with more to follow.
Up for discussion with our expert panellists:
- When driving digital transformation, what are the key things to consider for maintaining compliance?
- What are the channels that need to be used internally or externally for these changes to happen?
- What experiences and stories Pharma can learn from when driving digital transformation for the industry?
