Webinar

QR codes for prescribing information ahead of the ABPI Code update

Aug 14, 2024

Start preparing for integrating QR codes within your processes for prescribing information.

Product updates HCP engagement and insights

Key takeaways:

  • HCPs' preferred option is to access the full SmPC over the abbreviated prescribing information, as validated in our emc user survey
  • The benefits of adopting QR codes include reducing print debt, reducing the risk of non-compliance and removing the burden of recalling information.
  • Pharma are currently battling the following challenges with QR codes for PI:
    • Control of the content
    • Appropriate quality and size of print
    • URL for the QR code always links to up-to-date information
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